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Guidelines For Powerful Joint Ventures and Information Products

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Liz Tomey – Guidelines For Powerful Joint Ventures and Information Products
By Rahul Majumdar

On May 20th, Hillary Stewardson invited Information Marketing veteran Liz Tomey to share her experiences with listeners. After starting out in offline direct mail in 1998, Tomey moved to MLM and the Internet in 2004. Even with her MLM success, she quickly gravitated towards “Internet” marketing. First, by offering advertising services to fellow MLMers with her own affiliate program. Shortly thereafter, Liz created her first information product, and has since enjoyed great success with consistent follow-ups in the Internet Marketing niche.

How do you Want to Make Money?

Beyond altruistic and social ideals, people logging onto the Internet want to make money. However, what prevents them from achieving their income goals is the absence of clarity and focus, as well as a plan to implement their ideas.

Tomey suggests that there are 3 ways to make money online:

  1. Create your own (digital) product.
  2. Sell other people’s products as an affiliate.
  3. Freelancing, i.e. offer services (e.g. writing, software) to other marketers for a fee.

Therefore, select one of the above options, set your income goals, and come up with a realistic plan (strategies, tactics) to attain those goals.

Market research is critical, not only for choosing a profitable niche, but also the specific needs of the segment you intend to pursue. In short, everyone serious about earning an online income must:

  1. Buy the competition, and duplicate their content without stealing.
  2. Differentiate themselves with a “twist”.
  3. Dominate your chosen niche.

Don’t Complicate Your Life.

Tomey wants you to focus on one area only. Jumping on the latest fads week after week, month after month will not only frustrate but prevent you from becoming an authority figure in a well-defined niche.

When opening your Inbox, only look at emails that directly relate to what you are doing now. Liz suggests that if you cannot use the information (product, service, etc.) within 24 hours FORGET IT! Delete the e-mails right away and unsubscribe from irrelevant lists.

Tomey stresses online discipline. Limit your forum time, even in quality social networking spaces. Likewise for e-mail time; she suggests segregated e-mail accounts (e.g. one for high-level marketing contact; one for “freebies”; one for forum announcements, etc.) as a means for prioritizing your tasks.

Self-Education is the Only Way.

Most of us have limited means by which to access the information so critical for success. As an established marketer, Liz Tomey spends upwards of $5k monthly on information products which no doubt contributes to her knowledge and product development skills.

Yet, there remain low-cost and even free methods to educate one’s self. Marketers should not dismiss free resources: Giveaway sites, article directories, and older products (including public domain works) are often superior to recent releases. There is no excuse for not tapping into what other marketers have to offer, so long as they improve your knowledge, understanding, and marketing “touch”.

Product Creation versus Affiliate Marketing.

Conventional thinking dictates that Internet marketing “Newbies” stay away from product creation. After all, why go through the hassle of making a product, writing sales copy, setting up autoresponders, getting a merchant account etc. when quality, ready-made stuff is available in abundance?

Tomey, on the other hand encourages newcomers and others to be creative right from the start. Go into forums and find out what people really want, then use your imagination and market research skills to design and implement products to establish yourself as the expert. In well-defined or highly competitive niches like Internet Marketing, use online digital product retailers to see what is selling well and orient your efforts towards that type of product.

Successful product creation and promotion are determined by several factors, including:

1. Personal Level of Implication:

How badly do you want to establish yourself as a niche expert, and do you have the desire to brand yourself – put your name out there?

2. Leverage:

Can you convince list subscribers, buyers, and affiliates to “buy into” your vision of success via this information product?

3. Finding the Right Partners:

Make tangible offers to marketers who you believe can help you now. They will decide how best to help you (e.g. marketing integration; article and/or video syndication). If you have already started driving traffic to your sites, track your conversion rates and show them to your JV partners. Emphasizing money alone won’t impress them. After all, they don’t need you to make an extra thousand bucks!

Joint Ventures (JVs) as a Primary Networking Tool.

Getting quality joint venture partners leads to benefits that go beyond your current promotion. While e-books may discuss the “Whats” and “Whys” of marketing, Liz Tomey suggests that money spent on high-caliber coaching (the “How”) is usually a better investment. Mentoring and mastermind groups become easier to find through a reputable coach, and there is extra motivation when someone else is holding you accountable for your actions.

Tomey is a fan of live conferences and seminars. Not all events are created equal, but marketers of all abilities and experiences come together for a mix of direct selling, information sharing, and live social networking. The ability to build a “Buddy Network” alone justifies the associated costs of attendance, i.e. travel, hotel, attendance, etc..

Conclusion.

Practicing what she preaches, Liz Tomey has become a highly sought after JV partner and coach. She is able to live the life she wants to lead, that of a financially independent Stay-at-Home-Mom (SAHM). Needless to say, joint venture marketing and information product creation can be a powerful combination in today’s digital world.

Rahul Majumdar is a full-time Information Marketing Specialist focused on teleseminar reporting, list-building techniques, and information product creation.

Sign up for more of his insights at:

==> http://www.info-entrepreneur-rm.net

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Joint Ventures

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Joint Ventures – Part I
By Nicholas Tan

Joint ventures (JVs) are one of the best ways to lure new leads and customers. By partnering with other businesses whose customers are part of your market, you have an additional profit center of incremental income. For example, an attorney can refer his clients to an accountant, and the accountant in turn refers clients to the attorney. It’s a win/win situation, because many times a new business will need both an attorney and an accountant. Depending on which one they approach first (the lawyer or accountant), they’ll be referred to the other.

JVs can go much further than this simple arrangement, however. They can be very complex, and there can be 3-way deals going on. In fact, JV brokers make their money by taking a slice of the profits between two or more different businesses, where he has brokered the deal and set up everything between them.

The key to making these deals work is to make sure that you let a prospective JV partner know from the start that:

v You’ve discovered an additional profit center for them that they are probably unaware of (offer projected profits, if possible).

v The additional profit center will not detract in any way from their current income stream.

v The additional profit center will not incur any additional costs or labor on their part to implement.

v The additional profit center will not incur any risk whatsoever on their part.

v You will perform all of the leg work to set it up.

v They can stop at any time for any reason.

There are so many potential JVs that are possible that there’s no way to cover every conceivable one here. So instead I will give some examples. Some of them may be applicable to your business. Some may not. And, like the accountant and lawyer example I gave above, it’s not feasible for me to cover every type of business. Therefore, you should look at each example and see how it may apply to your business. These examples are designed to get you thinking creatively. By no means is this an exhaustive list. It’s designed to put you in the right mindset, where you will look at your business and others around you and see possibilities that you never noticed before.

A great course on JVs is the JV Mastery Course, by Jay Abraham and Marc Goldman. It may be out of print now, but if you can get a hold of it, I highly recommend it. If you have it, you may recognize some of these examples from the course (no need to reinvent the wheel here). Others are variations and some examples that I have personally done.

One Tip: If you try to set up a JV with a business, and they already have a deal in place with someone else, you can take that information to their competitor and say “Your biggest competitor is already doing this.” And if your partner ever decides to stop the JV deal, you can go to their competitors and say the same thing (Hint: if you let them know you are going to do that, they may reconsider). Never feel that you have to partner with one specific business exclusively. Ideally you should have JV deals going on all over the place.

You can also do JVs between your business and another, or you can broker JVs between two different businesses and take a cut.

to be continued….

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Internet Marketing Joint Ventures

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Internet Marketing Joint Ventures
By Paolo Benvenuto

A Joint Venture is regarded as:

The Most Powerful Marketing Concept That Has Ever Existed.

Why Joint Ventures?

Because it is the fastest way to start and grow a profitable business and simultaneously removing all the RISK.

A Joint Venture is NOT a merger between 2 parties, a general partnership, an ongoing business agreement? It is not that you are buying someone’s company or vice versa, nor is it an equity sharing or equity position in anybody’s company. Rich Scheffren

The Different Kinds of Joint Ventures:-

JVs for product creation.

JVs for list building.

JVs for promotion.

JVs for brainstorming.

JVs for one time programs.

The Joint Venture Marketing System shows you:-

How to legally (and ethically) “Siphon Off” cash from other people’s businesses … and have them love you for it.

The Power of Joint Venturing is…….Knowing the right people opens the business world to you.

Joint Ventures for Internet Marketing do the following for you:-

JVs can solve common problems that entrepreneurs face…

You have a product but no one to sell it to……

Entrepreneurs need help to be successful – 1 Man operation

The Benefits of a Joint Venture:-

The list is immense so I will mention just a few:

You can build long lasting business relationships.

Increase your credibility by teaming up with other reputable, branded businesses.

Receive free products and services.

Construct Joint Venture deals with little or no money.

Gain new leads and customers.

Beat your competition.

Grow and expand your business quickly.

Survive a depression, recession or slow economy.

The one I like the most is when your competitor becomes your ally.

And there are so many more benefits…

Ever wondered what is the quickest, easiest and most profitable way to build your business.

The answer is:

Joint Ventures

Joint Ventures or J.V’s as they are also

known will allow you to:-

1) Get large amounts of buying customers in minutes.

2) Build your own huge lists of buyers.

3) Generate money totally risk free.

4) Leverage others peoples businesses.

5) Create massive income spikes.

Thats right a totally risk free method of getting tons of money really quickly.

If you would like to know more about joint ventures and how they can benefit you then take a look at the following link:

[http://www.jv-pb.com]

For a free video course teaching you how to use joint ventures click on the link:

[http://www.jv-pb.com]

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The Fast Track to Joint Ventures

List Building: The Fast Track to Joint Ventures
By Tellman Knudson

When I started List Crusade, two years ago, nobody knew me at all and I really had no list to speak of. What I had was an idea, and the guts to call people on the telephone and talk to them. That’s all! I had a strategy, and that made all the difference.

Basically we said, “We would like to promote your product and your services to the list that we’re building. We don’t have any of our own products yet, so we would like to promote your products through our affiliate links. Here are all the people we are approaching. Would you like to be part of our newsletter?”

“Whether you want to do an audio interview, whether you’d just like to co- promote each other, you can promote our newsletter one time, and we’ll promote your products over and over again to every person who ever joins our list in an autoresponder sequence.” Think about that for a second. If you go to someone and say, “If you email out to your list once or twice, I will email out to everyone who ever joins my list about your product or service. The best part is all these other people are being approached for this, too. So you can see the caliber of people we are talking to.”

This is a very easy, a very standard, approach. Again, you guys already chose three or four products that you’re going to promote out to your lists. In doing so, you created your first potential joint venture relationship. When I had you go to MyFirstAffiliateProduct.com and ClickBank.com and find those products, you were finding your first potential joint venture partners.

You can read all sorts of stuff on joint ventures. What I’m about to recommend are several places you can go to find joint venture partners, to brainstorm with them, and to come up with ideas on how you can get other people to work with you to build each others’ businesses and to build each others’ lists. The reason we wanted you to do co-reg first was so that when you started approaching these joint venture partners, you could say, “I already have 1,000, 3,000, or 5,000 on my list. I’m bringing something to the deal when I’m looking to promote some of your stuff.”

It’s a very interesting web, the way it works. The co-reg is to give you that up-front advantage to really step it up and outdo what everybody else is doing. Most people just say, “Hey, promote my products, please.” They’re not offering you anything in return. They have no list, and nothing to offer. It’s really frustrating when people do that. They clearly haven’t studied any of this stuff. You are going to have a major advantage because of this.

Tellman Knudson is CEO of OvercomeEverything, Inc. and a master of list building. Learn the 9 Laws of List Building at MyFirstList.com

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Faster Results From Your Joint Venture Efforts

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How To Get Faster Results From Your Joint Venture Efforts
By Fabian Tan

One of the most interesting joint ventures is the one done on Secret Article Profits, the product by Dylan Loh. Dylan managed to gather 200 joint venture partners in a matter of months to launch his product. How did he manage to gather so many partners (which included some high-profile marketers) to promote his product? This article will reveal the secrets to getting a ton of joint ventures partners quickly.

The first thing you should do is some research. Who the big players in your niche? Write down their names. You probably don’t want to approach these people first, since you are just starting out. You can approach them later when you have a reputation in your market. Next, find the marketers who seem to fit your profile, meaning they are at a level similar to where you are now. These are the people most likely to work with you on any projects or ad swaps.

Next, you need to craft your joint venture mail. There are two ways to go about this: you can write a long email with the important details of your proposal, or you can write a short one that invokes curiosity. Personally, I prefer the second method. You can ask a question in your email like this: “Hi, I have a new product launching soon called ____ at _____. Would you be interested to promote it? If you are, please hit reply to this email and I’ll send you additional details.”

The reason a shorter email works well is because people are pressed for time. There are many distractions these days. You want to get them to say ‘Yes, I’d like to know more’, it gets them interested in your offer. If they had to read a long email, they wouldn’t bother because of all those distractions.

Using these tips, you should be able to supercharge your joint venture efforts to a new level. But you need to start acting today!

Fabian Tan is the author of the free 51-Page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!

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8 Ways to Double the Effectiveness of Your Joint Ventures

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8 Ways to Double the Effectiveness of Your Joint Ventures
By Daniel McGonagle

I get “hit up” or approaches for Joint Venture offers every so often and the attempts vary from smart to dumb and tactless.

Here’s some tips for doing joint ventures in the internet marketing game

1-Join prospective jv partners’ mailing lists, read a few of their emails, and (gasp!) maybe even buy something from them.

Then introduce yourself to potential jv partner as a reader and CUSTOMER and ask them to review your product for possible future cross-promotion. Emphasize (WIIFThem)

2- Commission percentages don’t mean jack to me as a marketer, so they probably don’t mean anything to your future partner.

If your product competes with one of my products, I wouldn’t promote it for 100% commissions. This is why you need to get on the future joint venture partner’s mailing list to research them a little bit.

3-The Approaches

The bad approach- “Hey, here’s a link to a demo version of my product, It offers 50% commisisons and converts at xyz %. Sign up to be an affiliate here.” (no contact information left behind, or asked for)

The good approach- “Hey, my name is XYZ, and I am a reader on your mailing list and I just recently bought your XYZ product. Here’s a link to a review copy of my product, if you think it is something your readership might be interested in, please let me know and I’ll set you up with an affiliate account (manually) and will promote several of your products in my autoresponder series. My list has w,xyz subscribers in it and they’re mostly interested in XYZ topic. Below is my contact information, If you respond back with your contact information, I can contact you at the time of your choosing.”

Skype ID

MSN messnger ID

Yahoo Messenger ID

Office Phone

Cell Phone

4- Where to approach these jv partners

Respond to their mailings with GOOD approach

See if there’s a section called joint ventures on their help desk and submit good approach there

When you buy something from them via paypal, see what their customer service number is on their PayPal account and get them on the phone.

Private message them at forums like Warrior Forum or their own forums.

5- When the partner responds:

Do the customary 5 minutes of getting-to-know-you, then get down to business.

Don’t feel insulted if they don’t remember what your jv offer was all about.

If they ask you to get Skype or Msn messenger or Yahoo messenger, then get it! You’re being tested here when someone asks you to do a tiny little thing like getting a free account for a free service in order to communicate better. Failure to comply means you’re not serious about the joint venture offer.

All my joint venture dealings were done via Skype…

6- Ways to emphasize wiift (what’s in it for them)

- Offer to promote their product before you promote theirs

- Buy and promote their product without asking for a return favor

- Offer to promote several of their products in your followup series

- Add their product with your affiliate link to your thank you page for squeeze pages and after-order thank you pages.

7- Hold up your end of the bargain, have a list and a good offer.

Most joint venture partners will look at your sales page before making a decision on whether or not they’ll promote your product, so invest in a good copywriter.

And for crying out loud, if you don’t have a product, or even a free report to give away to get subscribers, you definitely need those things in case you do get the cross-promo ad-swap.

Side Note: Here is a way to make money online giving away free reports

8- Be respectful…

Never disparage your list of readers, never put them down

Never lie about the size of your list. Lying about list size gets you nowhere because you will either overdeliver with your smaller-than-stated list, or underdeliver with your inflated list size.

Daniel McGonagle is an entrepreneur, marketing coach, and business consultant. His blog is one of the most down-to-earth, non sales pitchy type of blog you will see today. It’s pure content. Daniel runs a membership site called Marketer’s Relief which not only trains you on how to be a better marketer/business person, but also sends traffic to your sites for you. Visit http://marketersrelief.com or http://danielmcgonagle.name today for 2 great marketing resources that will help you

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How To Joint Venture With A Guru

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Joint Ventures 101 – How To Joint Venture With A Guru!
By Dylan Lohand Dy Loh

It is very important to list out the monetary details of the joint venture agreement on paper, in black and white. Do not be fooled by the friendliness of your joint venture partner in the process of discussion.

When money comes in the picture, any person could turn savage. That is why it is so important to protect yourself by drawing up a favorable joint venture agreement.

Obviously, the percentages and actual commissions must be duly stated. You must also take the effort to put your mind into thinking of any special circumstances that could occur.

When will you send your joint venture partner his payment? What will be the mode of payment? Who will bear the processing fees and miscellaneous charges? And the shipping charges, if applicable? What about refunds?

Depending on the nature of the product, there could be tons of unforeseeable circumstances. Who will decide on the course of action when that happens? If you are talking about a huge deal, legal advice should probably be sought.

However, even in minor dealings, it should be best to bring in a neutral third party to bear as a witness and to decide on the ruling in case of a dispute. Of course, this third party must be a reputable person, and you should always be prepared to pay a small sum for his efforts.

Most people tend to believe oral agreements and understand the fact that with too many unnecessary procedures coming into the agreement, a potential joint venture partner might be turned off.

This is very true, and ultimately, the degree of security you wish to provide for yourself, is entirely up to your own discretion. That is why establishing credibility for yourself is very important, as the more credible you are, the less your potential joint venture partners will feel the need to come up with ways to protect themselves.

Dylan’s recent launch ‘Secret Article Profits’ has brought in sales of over $30,000 (and counting!) He has carefully documented the steps he took to enjoying such a monster launch starting out as a complete unknown and with ZERO partners on board. Check out

Joint Venture 101

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Make Huge Profits From Joint Ventures

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Make Huge Profits From Joint Ventures
By K Rimmer

First of all…what are Joint Ventures, or even JVs?

A joint venture is simply when two individuals or businesses partner up to create more of what they do not have or to use each others strengths and weaknesses and balance that. The point is it is a partnership. It is people coming together for the common goal and 99 times out of 100 of the common goal is to make more money.

Let us be honest about that, that is where a lot of it comes, it is for wealth building and we cannot be all things at all times. So that is where joint ventures come in. You do not have all the money you need to run your business, you do not have all the credibility in the world to release a new product and take the market by storm. You do not have all the expertise that you need to create a product or to market it and you do not have all the time in the world to wear all these hats. So why not share the information that you know, why not share the money that you have, why not share the expertise you have with somebody else in order for you both to grow and grow and grow to win.

So in a simpler definition, it is a partnership between two or more business or individuals coming together to create a win/win situation for everyone involved.

There are four pillars of Joint Venture

Think of them as a Roman column with OPC written on it, OPM, OPT, and OPE.

OPT is other people’s property. OP is always other people and then you add another letter to it. So the C is other people’s credibility. The M is other people’s money. The T is other people’s time. The E is other people’s expertise.

You are looking at four pillars and each one of those, either by themselves or in a combination can help you get more of what you want. So you have to find out how and what you need from someone else in a joint venture. Some of the more advanced pillars are other people’s money but what most people are familiar with is other people’s credibility. This is the classic example of joint venture endorsement marketing and that is where you have a product to serve that you want to sell and you are approaching joint venture partners in order to endorse your product to their market.

There is so much to learn about Joint Ventures and if approached correctly then they have the potential of making a huge amount of money for the parties involved.

To Read More Visit us at: http://www.kjhorizons.com/jvs.

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5 Partnership Marketing Strategies

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5 Partnership Marketing Strategies for Attracting Better Clients
By Meredith Liepelt

Partnership Marketing means joining forces with another business for a mutually beneficial outcome. The outcome can be to build your list, to sell a product or service or to increase awareness of your business. Because there is a mutually beneficial outcome, it is critical to very carefully select partners that share your target market and offer a complimentary service. Many businesses share the same kinds of customers and clients and can greatly benefit by combining their efforts into one synergistic move versus each of them performing their marketing alone. There are many kinds of partnerships. This article will cover five of them.

Joint Venture (JV) Partners

A JV is when you and another business develop a program or service that did not exist before, market it together and share the financial outcome.

There are many reasons to JV with others. You get to share the work, you get the benefit of promoting it to both of your lists which increases participation, you get to solve your target market’s problems in a new way.

Let me get you thinking:

  • Are you a financial planner who works with divorced women? Create a teleseminar with a divorce attorney that covers your top tips.
  • Are you a real estate agent? Create a workshop with a loan officer or mortgage broker that meets the needs of prospective first time home buyers.

Affiliate Partners

Affiliate Partnerships work in two ways. You promote another business’s products and/or they promote your products. There is a monetary exchange in the form of a percentage of the sale or a flat fee. The goal in this kind of partnership is to sell a product or service.

You should partner with several businesses who share our target market, and they can then tell their lists about your program. When someone from their list joins your program, the partner receives a percentage of the sale. It is easy money for them, they get to serve their clients in a new way and I benefit by being exposed to other people in our target market who didn’t know of us before. It’s a win/win/win! My favorite!

Let me get you thinking:

  • Do you own a spa? How about becoming an affiliate for a local fitness facility? You both share the goal of helping others look and feel great!
  • Are you a life coach? How about being an affiliate for a meditation coach? You both share the goal of helping other become self aware, reducing stress and so forth.

General Partners

Referral sources, list builders and general promotions fall into this category.

There are many people, your clients most of all, who are thrilled to give you referrals without compensation. However, if you have a formal referral program in place, your referrals are likely to increase dramatically.

I know of an energy healer who asked all of her clients for referrals and incented them with a free energy session for each new paying client. With this one strategy, she filled her practice in less than 2 months and had a waiting list!

Using partners to help you build your list can be very beneficial. This is a strategy that works well for online marketers, but also for brick and mortar shops as well. For example, when someone signs up for ezine, you can offer the ezines of your general partners that they may be interested in. In exchange, your partners offer your ezine as well.

General promotion can work very well too. For example, if you own a pizza store, you can promote the neighborhood child play/party center. In return, the party center can recommend or require the pizza place for meals for kids parties.

Let me get you thinking:

  • A Feng Shui consultant can partner with a spa, massage therapist, energy healer, life coach, nutritionist
  • A wedding consultant can partner with a flower shop, caterer, bed and breakfast, stationary store
  • A flower shop can partner with a garden center, stores in your area
  • A small business attorney can partner with a branding agency, web site developer, marketing coach

Formal business partnerships

This gets into legal territory and because I’m not an attorney, I’ll leave this one to the professionals! But formally going into business with another person requires much more than a handshake. There are many reasons to do this and you should be crystal clear on your reasons prior to entering into this long-term partnership.

Let me get you thinking:

If you are interested in going into business with another person, ask these questions of yourself and your potential partner:

1. Why do you want a partner?

2. Why do you want me as a partner?

3. What strengths will you bring to this business?

4. What strengths do you think I am bringing to this business?

5. What is your vision for this business?

Sponsorships

This is where you get to think big! Are you an author or aspiring author? Did you know that you can get a sponsor to finance your book tour? Are you a motivational speaker? There are businesses out there that would love to sponsor your work.

The key to finding sponsorships is to find businesses who want to reach your target market. There are big players such as Hewlett Packard or Microsoft who promote women in business. If you are a woman and speak on a topic that is of interest to these companies, they may be interested in sponsoring you. As you can imagine, it takes some time to cultivate relationships with these big players, so don’t start down this path at the 11th hour. And also don’t forget that there are probably local businesses who may be interested in sponsoring your work locally! You’ll probably get less money, but if you don’t want to travel anyway, or you are just getting your feet wet with sponsorships, don’t forget to look in your own backyard.

Let me get you thinking:

  • Are you a fashion consultant who just wrote a book? Partner with a local clothing boutique who can sponsor your local book tour.
  • Are you an etiquette consultant? A regional restaurateur may be interested in sponsoring your regional workshops.

As you can see, there are many creative ways to use partnership marketing to creatively attract more ideal clients to your business. It starts with brainstorming ideas and them putting the best ideas into action! Start your brainstorming today and see what you can come up with!



� 2011 Meredith Liepelt, Rich Life Marketing

“Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at http://www.RichLifeMarketing.com.”

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